Kajabi Or Thinkific - Which Online Course Creation should you use?

Kajabi, Thinkific - Two of the biggest names in the digital course platforms space. If you’re in the business of creating digital courses or are on your way to creating your first, you must have heard of these giants. However, to many, the question remains: Where do you build? Which is better? Both platforms boast of extremely useful features and accessories to help sell out your next course project. 

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This article helps ease your choice making process as it contains thorough details on each of the platforms, and how to align your needs with these platform provisions. Keep reading to make a better, more informed decision on what platform best suits your needs.

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Thinkific OR Kajabi: What Are they?

Kajabi

Kajabi is a course creation platform for digital courses. The platform’s selling point is the numerous features it offers when it comes to course marketing and sales. You get a course website builder as well as the platform’s extensive tools for marketing and sales provided for creators to make informed decisions in relation to their e-learning business.

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This makes Kajabi most profitable, applicable and best suited for businesses largely rooted in the information dissemination business. Its many tools include email integration and creation, monetization, landing page design, and sales, putting your course in front of the people that matter.

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Kajabi’s advanced marketing tools, such as automation features, landing pages, and customizable templates, are particularly well-suited for those looking to scale their business. The platform also offers analytics and reporting, allowing course creators to track their sales, email campaigns, and customer behavior effectively.

Thinkific

The Thinkific platform, also a course creation platform, sells its users optimum content creation tools. When course creators build a course on the Thinkific platform, there’s an extensive array of third-party integrations they are given access to to create content. Thinkific provides flexibility on the possibilities of content you can sell.

With the Thinkific platform, you can choose how to deliver the courses you’ve created, whether it be all at once or the drip method, where you release the courses as you create them.

While Thinkific may not be as feature-rich as Kajabi in terms of marketing tools, it excels in ease of use, customization options, and affordability. The platform allows creators to quickly build courses using an intuitive drag-and-drop interface, making it a popular choice for beginners and smaller-scale course creators.

Kajabi VS Thinkific - Which Should You Choose?

Kajabi Vs Thinkific: User Interface AND Building Environment

Users get intuitive environments for course creation on both platforms, but they cater to different user needs and experiences. Kajabi’s interface is sleek and visually appealing, designed to help users create professional-looking websites, landing pages, and courses with ease. Its drag-and-drop page builder allows you to customize course pages, sales funnels, and websites without needing coding knowledge. Kajabi’s editor is very user-friendly but is more focused on marketing and sales-related tasks, giving less customization for actual course content delivery.

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Thinkific also offers a drag-and-drop course builder, but it focuses more on creating and delivering courses rather than full websites or sales pages. The course-building experience is highly customizable, with features like quizzes, assignments, and multimedia content, giving creators more control over the learning experience. Techtobi also offers tremendous help.with designing stunning course pages on Thinkific and Kajabi both.   It doesn’t offer the same range of templates for marketing pages, but its course-building environment is more robust and flexible than Kajabi’s.

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Kajabi excels when it comes to offering pre-designed templates that are both professional and customizable, which can be a huge time-saver for those looking to quickly build out a fully functional digital presence. Thinkific’s simplicity and focus on course creation make it a better option for educators who want to prioritize learning experience over sales page design.

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If you need an all-in-one marketing environment that includes courses, websites, and landing pages, Kajabi wins in terms of its polished interface and flexibility for building a full business. Thinkific is a better fit if your primary focus is on customizing the learning experience for students.

Kajabi VS Thinkific: Student Management

Managing students efficiently is key to scaling an online course business, and both platforms have approaches to student management that cater to different needs.

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WIth Kajabi you get a streamlined student management system, but its focus leans more toward the business side. You can track student progress, assign certificates, and interact with students, but its features are less advanced in terms of granular control. Thinkific, on the other hand, shines when it comes to student management. The platform allows for detailed tracking of student progress, including the ability to create multiple learning paths, issue certificates, and manage user accounts. Kajabi is better for creators who want to focus on automating student journeys and driving sales rather than managing individual student progress in detail.

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Thinkific allows you to segment students based on course completion rates or engagement, allowing you to tailor communication and follow-up. Additionally, Thinkific offers features like quizzes, exams, and assignments, making it easier to track student performance and offer a more structured learning experience.

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If detailed student management and tracking are important, Thinkific offers a stronger, more flexible student management system. Kajabi is better suited for creators who prioritize automation and streamlined business growth over managing individual student performance.

Kajabi VS Thinkific: Sales and Marketing

Effective sales and marketing tools are essential for course creators, especially those looking to scale their business.

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Kajabi is a marketing powerhouse. It includes robust features like email marketing, landing pages, sales funnels, and automations that can trigger actions based on student behavior. You can also create offers, upsells, and integrate affiliate marketing directly within the platform. Kajabi’s marketing automation is incredibly advanced, allowing you to send targeted emails and campaigns based on user actions, making it ideal for creators who want to automate their entire sales and marketing process.

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Kajabi also has a comprehensive CRM, enabling creators to manage customer relationships and drive repeat sales. This makes it a true all-in-one business solution for creators who prioritize marketing as a key part of their business strategy.

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Thinkific, however, is not as strong in the marketing department. While it integrates with third-party tools like Mailchimp and ConvertKit, it lacks the built-in email marketing and automation capabilities that Kajabi provides. However, it offers some basic sales tools, such as coupons and promotions, which can be useful for smaller businesses. For more advanced marketing capabilities, Thinkific relies on third-party integrations, meaning creators may need additional tools to effectively market their courses.

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Kajabi clearly stands out when it comes to sales and marketing, providing all the tools creators need to market their business. Thinkific is more focused on course creation, so users may need to integrate other tools to manage marketing efforts effectively.

Kajabi VS Thinkific: Pricing

When it comes to pricing, Thinkific and Kajabi follow different models, which reflect their overall value propositions.

Kajabi positions itself as a premium platform with pricing plans that start at $149 per month for the Basic plan, while Thinkific offers a more flexible pricing structure that starts with a free plan. Kajabi’s Basic Plan includes access to its core features like course creation, marketing automation, and landing pages. The Growth plan at $199 per month adds more advanced features, such as the ability to remove Kajabi branding, affiliate marketing, and additional users. Finally, the Pro plan at $399 per month is geared toward larger businesses and teams needing more extensive features and support.

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Paid plans for Thinkific start at $49 per month with the Basic plan, which includes core features like custom domains, drip content, and email integrations. The Pro plan, at $99 per month, adds more robust features like membership sites and advanced course creation tools, while the Premier plan at $499 per month caters to large businesses or institutions with multiple team members.

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Verdict: If you’re looking for affordability and a free entry point, Thinkific offers a more budget-friendly option, especially for those just starting out. Kajabi, on the other hand, is ideal for creators who are ready to invest in an all-in-one solution that handles everything from marketing to course delivery.

Conclusion

Having a guide with salient points on picking what platform you should use between Kajabi and Thinkific. You can align your need and budget with the information provided in the article and make the best decision to put out your digital course.

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